Time, elegance and presence: Bella Luna SA x Zintle Mpupha x DWI Iconic Chronograph

Some collaborations are about product. Others are about presence.

The alignment between Bella Luna SA, the DWI Iconic Chronograph watch, and Springbok Women’s Sevens and Fifteens star Zintle Mpupha sits firmly in the second category — where design, identity and performance intersect in a way that feels considered, not constructed.

The DWI Iconic Chronograph is not just a timepiece. It is structure on the wrist. Precision in form. A reflection of control in motion. With its bold chronograph detailing, refined finishing, and modern classic silhouette, it carries the kind of quiet authority that does not need introduction — it simply exists with intent.

For Mpupha, an athlete defined by physicality, awareness and composure under pressure, the alignment is instinctive. Her game is built on timing — when to step, when to carry, when to defend, when to strike. In many ways, elite sport is a constant negotiation with time itself. Split seconds that define outcomes. Moments that shift momentum.

This collaboration captures that relationship.

Bella Luna SA brings a lifestyle lens to the partnership — curating a moment where sport and elegance meet without compromise. It is not about separating performance from style, but about recognising that modern athletes move fluidly between both worlds. Training grounds to formal spaces. Competition to culture. Presence in every environment.

The Iconic Chronograph sits at the centre of that transition. A piece that is equally at home in movement and stillness. Designed for those who operate with intention, it reflects a mindset where time is not simply tracked — it is owned.

For Zintle Mpupha, this is more than aesthetic alignment. It is symbolic of a broader evolution in women’s sport — where athletes are no longer defined solely by performance metrics, but by identity, influence and the spaces they occupy beyond the field.

In this collaboration, the watch becomes more than an accessory. It becomes a statement of alignment between precision engineering and elite athletic discipline.

And in a world where timing is everything, that alignment says more than words ever could.