Traditional sponsorships focus on visibility.

The KDT Momentum System™ focuses on building partnerships that create lasting commercial value.

Rather than simply matching athletes with brands, we identify authentic alignment between an athlete’s lifestyle, performance and audience, then build partnerships that strengthen trust, relevance and long-term brand positioning.

Every partnership is designed to deliver more than exposure. It is built to create meaningful connections that audiences believe in and remember.

Our approach is built on 5 principles:

Athlete Alignment
We carefully match brands with athletes whose values, lifestyle and audience naturally align, creating partnerships that feel authentic rather than forced.

Narrative Strategy
Every partnership starts with a clear story. We define how the athlete and brand fit together before any campaign launches, ensuring consistent messaging across every touchpoint.

Controlled Exclusivity
We protect the value of every partnership by limiting category overlap and avoiding over-commercialisation, helping both the athlete and the brand maintain credibility.

PR & Commercial Amplification
We extend partnerships beyond social media through PR, media opportunities and strategic brand integration, creating momentum that lasts beyond a single campaign.

Performance Measurement
Through the KDT Brand Momentum Index™, we measure how athlete partnerships influence brand awareness, trust, audience relevance and long-term commercial impact.

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Great partnerships create more than visibility. They create lasting commercial value.

The KDT Brand Momentum Index™ is our proprietary framework for measuring the impact of every athlete partnership across five key areas:

• Brand Relevance – Is your brand becoming more relevant within its category?
• Audience Trust – Is athlete credibility strengthening consumer confidence?
• PR & Media Impact – Is the partnership generating meaningful exposure beyond social media?
• Brand Recall – Are audiences remembering and associating your brand with the athlete?
• Commercial Momentum – Is the partnership creating long-term business value?

Because the true success of a partnership isn’t measured by impressions alone. It’s measured by how effectively it strengthens your brand over time.

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Our partnership framework is designed to grow with your brand.

Start by identifying the right athlete. Validate the partnership through a focused commercial campaign. Build sustained momentum through long-term collaboration, before progressing to category leadership and market-defining partnerships.

KDT Product Brand Alignment™ – Find the right athlete.

The perfect starting point for brands looking to place their product in the hands of the right athlete.

The KDT Product Brand Alignment™ is our entry-point partnership offering, designed to identify authentic overlap between an athlete’s lifestyle, performance environment, family, travel, recovery or professional world and a brand’s products or services.

Every great partnership starts with genuine relevance.

Our KDT Product Brand Alignment™ is designed to identify athletes whose lifestyle, performance, travel, recovery or family environment naturally aligns with your product or service.

Rather than forcing a collaboration, we look for authentic fit first, creating product partnerships that feel credible to both the athlete and their audience. Where genuine alignment exists, we facilitate a once-off product or service exchange that introduces the brand and athlete through authentic use and agreed content.

Designed for:

• Product launches

• Premium consumer brands

• Recovery and health services

• Sports and wellness products

• Travel and hospitality

• Parenting and family brands

• Lifestyle products

Every KDT Product Brand Alignment™ includes:

• Strategic athlete matching
• Brand suitability assessment
• Product integration recommendation
• Partnership structure recommendation
• Clear next-step strategy

Outcome: A genuine product partnership built on authentic relevance, with the potential to grow into a larger commercial relationship.

Typical duration: once-off

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KDT Commercial Alignment™ – Validate the partnership.

A short-term strategic campaign designed to test how well an athlete and brand work together before making a longer-term investment.

From R60,000 – R95,000

This package allows brands to validate an athlete partnership through a focused commercial campaign before committing to a longer-term investment.

Designed for:

• First-time athlete partnerships
• New product launches
• Brand repositioning
• PR-led campaigns
• Pilot campaigns

Every KDT Commercial Alignment™ includes:

• One strategically matched athlete
• Campaign strategy
• Athlete partnership management
• Audience and brand alignment assessment
• PR recommendations
• Performance reporting
• Commercial recommendations for future growth

Available in higher partnership tiers:

• campaign rollout
• content production
• PR execution
• athlete posting obligations
• media distribution

Outcome: A clear understanding of whether the athlete-brand partnership has the credibility and commercial potential to scale.

Typical duration: 4-8 weeks

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KDT Momentum Partnership™ – Build commercial momentum.

A three-month partnership that builds awareness, credibility and commercial momentum through consistent athlete integration.

Rather than focusing on a once-off campaign, the KDT Momentum Partnership™ builds meaningful connections between your brand, the athlete and their audience over time.

From R125,000

Designed for:

• Brands entering the sports marketing space
• Growing consumer brands
• Seasonal campaigns
• Brand awareness
• PR and media exposure

Every KDT Momentum partnership™ includes:

• One strategically aligned athlete
• Partnership strategy
• Athlete content integration
• PR amplification opportunities
• Hospitality opportunities
• Performance reporting
• Ongoing campaign management

Outcome: Sustainable brand visibility, audience trust and measurable commercial momentum.

Typical duration: 3 months

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KDT Authority Partnership™– Establish category leadership.

A six-month strategic partnership designed to position your brand as a recognised leader within its category.

From R250,000

Authority combines athlete credibility, PR, events, content and strategic storytelling to build sustained market presence.

Designed for:

• National brands
• Market leaders
• Challenger brands
• Category growth
• Premium positioning

Every KDT Authority Partnership™ includes:

• Category exclusivity
• Strategic athlete partnership
• Full campaign management
• PR and media strategy
• Brand activations
• Content production
• Hospitality integration
• Performance reporting

Outcome: Stronger market position, increased consumer trust and category leadership.

Typical duration: 6 months

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KDT Legacy Partnership™ – Define the category.

Our flagship twelve-month partnership for brands looking to build lasting market leadership through elite athlete partnerships.

From R500,000 – R1M+

Legacy is designed for brands that want to become synonymous with their category through long-term athlete integration, national campaigns and strategic brand building.

Designed for:

• National campaigns
• Long-term sponsorships
• Market leaders
• Multi-platform campaigns
• Category ownership

Every KDT Legacy Partnership™ includes:

• Exclusive athlete partnership
• National campaign strategy
• PR, digital and retail integration
• Experiential activations
• Quarterly strategy reviews
• Executive reporting
• Continuous optimisation

Outcome: Long-term brand equity, category leadership and sustained commercial growth.

Typical duration: 12 months

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Controlled exposure creates stronger commercial memory.

Most athlete partnerships lose value because:

too many brands compete within the same narrative space

positioning becomes diluted

audience trust weakens

commercial association loses clarity

KDT protects against this through:

controlled category alignment

limited commercial overlap

strategic narrative management

selective ecosystem integration

This creates:

stronger recall

clearer positioning

better audience trust

more effective long-term commercial impact

This is not about more visibility.

This is about:

stronger audience association and long-term positioning value.

controlled credibility

behavioural relevance

long-term momentum

Not traditional sponsorship.

Long-term commercial positioning built through athlete credibility, audience trust, and sustained cultural relevance.