ATHLETE ALIGNMENT
Match values, lifestyle and audience with a brand that naturally fits.
KDT AGENCY / COMMERCIAL
THE KDT MOMENTUM SYSTEM™
PARTNERSHIPS WITH PURPOSE.
Commercial athlete partnerships built on authentic alignment, audience trust and lasting brand value.
WORK WITH COMMERCIAL ↗THE KDT MOMENTUM SYSTEM™
MORE THAN EXPOSURE.
We identify authentic alignment between an athlete’s lifestyle, performance and audience, then build partnerships that strengthen trust, relevance and long-term brand positioning.
Every partnership starts with a clear story and a commercial objective. Selective category alignment protects the credibility of both athlete and brand.
NARRATIVE STRATEGY
Define the story before launch so every campaign touchpoint has a clear role.
CONTROLLED EXCLUSIVITY
Limit category overlap and over-commercialisation to protect trust.
PR & AMPLIFICATION
Extend the partnership through media, editorial opportunities and strategic integration.
MEASUREMENT
Track brand relevance, audience trust, PR impact, brand recall and commercial momentum.
PARTNERSHIP PATHWAY
START WITH FIT. BUILD MOMENTUM.
From a first product alignment to category leadership, the right structure grows with your objectives.
CHOOSE YOUR PATHWAY
FIVE WAYS TO BUILD.
PRODUCT BRAND ALIGNMENT™
A once-off product or service exchange rooted in genuine relevance. Includes strategic athlete matching, suitability assessment, integration and a next-step strategy.
COMMERCIAL ALIGNMENT™
A focused pilot campaign with one matched athlete, campaign strategy, partnership management, PR recommendations, reporting and growth recommendations.
MOMENTUM PARTNERSHIP™
Three months of athlete integration, PR opportunities, hospitality, reporting and ongoing campaign management to grow visibility and trust.
AUTHORITY PARTNERSHIP™
A strategic athlete partnership with category exclusivity, PR and media strategy, brand activations, content, hospitality and reporting.
LEGACY PARTNERSHIP™
Our long-term model for national campaigns with an exclusive athlete partnership, PR, digital and retail integration, experiential activations and executive reporting.
BRAND MOMENTUM INDEX™
Assess brand relevance, audience trust, PR and media impact, brand recall and commercial momentum. Partnership value is more than impressions.
THE WORK
PARTNERSHIPS WITH PURPOSE.
CANAN MOODIE × BREITLING
KDT was approached to negotiate and manage this sponsorship through delivery.
MALCOLM MARX × INGCO
KDT was approached to negotiate and manage this sponsorship through delivery.
ZINTLE MPUPHA × MASTERCARD
Selected for Mastercard’s Future XV, a team of rugby pioneers unveiled ahead of Rugby World Cup 2023.
LET’S FIND THE RIGHT FIT.
Tell us your brand objectives and we’ll recommend a partnership pathway.